Edification is fundamental to your success. Say it with me, “edification is fundamental to my success.” Why? Well, when you talk to your friends and family they know you. All the good and all the bad. They listen to you through an unconcious filter that usually they’re not aware of. Thus they might not be able to listen to all the information you give to them in its purest form. Also, if you’re new and have not made a single penny in your new business yet, why would they listen to you about an opportunity to make money?

So what you want to do is edifty an expert in the field of your new business. Here’s how:
1) Edifty your expert’s ability to make money. “He’s having a tremendous amount of financial success with our company, already.”
2) Edifity your expert’s knowledge in team building. “He knows 100% of the facts.”
3) Edifity your expert’s ability to help others get started and make money. “He’s helped so many people earn money (including me!)”
4) Now bring him down to earth. “And he’s a ton of fun to work with.”
After you edify your expert, you then want to edify his time.
He’s a busy person, but let me see if I can get a minute of his time.
Then as you put him on the phone (either in person or in a conference call) introduce your expert to your prospect formally and then ask him if he can share his story and answer some questions.
Hey Hannah, I want to introduce you to Mr. Alan Nato. Mr. Nato this is Hannah.
Then…
Mr. Nato, I was hoping you might have a moment to share your story with Hannah and answer a few of her questions…
You have just leveraged The System. And “Hannah” can now say to herself, “Hey, I can do what you just did!”